Semiotics
Signs and symbols. What does that sign mean, what does this symbol mean. The study of all of these is called Semiotics.
No. I do not mean the signs that you can see beside the roads. I mean signs that are observable by people. The signs that people gives out in special situations. The signs that objects give out when something has changed, like a traffic light changing light.
Let's just use an example. Looking at a traffic light, red light means stop. Green light means go. How do we know? By semiotics.
No. I do not mean the signs that you can see beside the roads. I mean signs that are observable by people. The signs that people gives out in special situations. The signs that objects give out when something has changed, like a traffic light changing light.
Let's just use an example. Looking at a traffic light, red light means stop. Green light means go. How do we know? By semiotics.
According to signsalad, there are five BIG commercial reasons for using
semiotics:
1.
Consistency
and clarity of messages
2.
Distinctiveness
vs. competition
3.
Relevance
to your target
4.
Understand
key cultural drivers for consumer behaviour and opinion
5.
Future-facing
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